#09writeoff Day 9: Emma writes about loving advertising
June 18th, 2009 • 2009 Write-off, Emma's Posts - #09writeoff
Yesterday, Emma wrote about her love of advertising. The language she used to describe it isn’t exactly what I would’ve chosen, as evidenced here:
It is a kind of business that touches many people’s lives (whether they want it to or not!). With advertising, you can actually point to a campaign on the street or while watching TV with a friend and say, “See that? I worked on that” and they can instantly relate to what you do. It is the kind of industry that you could be minding your own business on the bus and overhear someone talking about the campaign you’ve just spent a couple months pulling together. You can get instant feedback on whether someone liked the strategy you went with or didn’t at all.
I can’t say that’s the way I feel about the advertising business – perhaps ironic, given the type of work I do. When I look at clients that are trying to put together advertising pieces, I want to work with the ones that are either a) willing to try to do something different and creative or b) products that I truly identify with. With the amount of advertising that I’ve been subjected to since birth, I’ve mostly tuned out the “sell campaigns” that 95% (or more) of advertising is. I certainly don’t LOVE it like Emma does. Just my two cents, anyway. Still a good post, and a cool ad at the end of it.
